Curious minds welcome
The dog with a nose for good questions.
From good manners online to the mysteries of the universe, Baxter makes clever things feel brilliantly simple.
Behind the neon
Did you know Baxter is a real English working Cocker Spaniel?
In future, you might even be able to book an appointment to meet him in person.
Meet the real Baxter
Pick a path
Baxter's roles
Every hat comes with a new way to sniff out the answer.
01
The Sheriff
Keeping the internet kind, fair and free of nonsense.
Enforce netiquette → 02The Scientist
Testing big ideas with curiosity, evidence and the odd treat.
Enter the lab → 03The Physicist
Chasing particles, pondering space and fetching the facts.
Explore the universe → 04Baxter Explains
Clear, friendly answers to questions worth asking.
Get an explanation → 05Fun Things
Birthday wishes, jokes and a little tail-wagging joy.
Let the fun begin → 06Promote Your Stuff
Chew toys, websites and bright ideas — Baxter gives good stuff a proper shout.
Get Baxter barking →